Case Study:

Client: Sneakeratom, a SaaS Company in the Sneaker & Fashion Industry

Social Media Management
Social Media Strategy
Branding
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About case
Engagement Period

2020 - Present

Executive Summary

Merceflo partnered with Sneakeratom with the aim of escalating its Instagram presence and achieving a target of 1 million followers in five years. By implementing a full-scale strategy involving content creation, a deep understanding of Instagram algorithms, engagement-driven communication, and savvy sales initiatives, Merceflo facilitated Sneakeratom's leap in growth with 530K+ followers and more than 120 million engagements gained, marking considerable progress towards their ambitious goal.

Metric 1
530K+
Instagram followers gained under Merceflo's management.
Metric 2
21.5K
average monthly follower gain over the last 12 months. (May 2023)
Metric 3
120M+
impressions in the last 90 days (Apr 10 - Jul 8).
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Our solutions
Challenge

Sneakeratom, a SaaS company offering community access and software solutions in the sneaker and fashion industry, faced the ambitious task of building and executing an organic Instagram content strategy that could attract 1 million followers in five years.

Our Approach

Content Creation Management - we leveraged market analysis, strategic news sourcing, and reach-optimized graphics to build Sneakeratom's digital presence. By staying on top of the latest trends and delivering engaging content, we established Sneakeratom as the go-to news page for sneaker enthusiasts.


Algorithm & Growth - our strategic initiatives positioned Sneakeratom favorably within Instagram's algorithm, triggering unprecedented organic growth. By monitoring algorithm updates and trends, we quickly adapted our content strategies, resulting in significant follower gains during periods of change.


Communication - we designed communication strategies with a focus on call-to-action initiatives in Sneakeratom's content, fostering increased engagement and establishing rapport with their audience. Additionally, our strategic alliances and collaborations with other sneaker-oriented pages amplified Sneakeratom's brand awareness.


Sales Strategy - we incorporated consistent call-to-action prompts and campaigns into the social media content, driving website clicks and sign-ups. By incorporating Sneakeratom's unique selling points within the content, we drew attention to their innovative software solutions and exclusive community benefits. Timely promotional campaigns were used to draw in new members and keep current ones, ultimately leading to an increase in sales and customer retention rate.

Strategy
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Conclusion

Merceflo's strategic and data-driven approach, combined with a deep understanding of Instagram's algorithm and current trends, successfully established Sneakeratom’s digital presence. Through strategic content creation, effective communication, and impactful sales strategies, Sneakeratom experienced a significant surge in Instagram followers and customer engagement, edging closer to its ambitious goal of amassing 1 million followers within five years.

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