The primary challenge was to strategically position Mutimer as a competitive force in the Australian urban streetwear industry, akin to internationally recognized brands within the space. This demanded a nuanced understanding of the target demographic, the creation of unique brand messaging, and a blend of organic growth tactics and aggressive paid social media strategies.

Strategy Revamp - we undertook a comprehensive overhaul of Mutimer's digital strategy. This entailed the creation of a precise roadmap for both organic and paid social media growth, detailing every facet from understanding and leveraging the Instagram algorithm to shaping and propagating compelling brand messaging.

Ad Management - we utilized paid social advertising via Meta as a key engine of Mutimer's growth. Our ad strategy entailed defining clear objectives, executing comprehensive A/B testing, and meticulously identifying audience targeting parameters. As a result, we launched a series of high-impact ad campaigns that consistently hit and exceeded predefined KPIs.

Influencer Marketing - we harnessed the power of influencer marketing to strategically drive growth and establish social proof within the highly competitive streetwear industry. Using a data-oriented approach, we leveraged our custom software to extract and analyze data from the vast fashion influencer landscape on Instagram. We screened through hundreds of thousands of influencers, meticulously selecting those who demonstrated high engagement rates, fit Mutimer's target demographics, and exhibited strong brand compatibility.