2021 - Present
Merceflo joined forces with Lostboys Archives back in 2021 and has since been a trusted partner, delivering an array of data, marketing, and creative solutions across a dozen product releases and campaigns.
Armed with an extraordinary team and a clear product vision, Lostboys Archives was faced with the complex task of embedding their product into the fabric of urban culture. The mission went beyond just tapping into fashion consumers; it was about establishing Lostboys as a coveted and 'cool' option within the urban fashion scene.
Algorithm & Growth Consulting - beyond the scope of traditional consulting, we served as an integral extension of the Lostboys team, providing deep business insights, thorough data analytics, and tailored strategies across various product launch campaigns.
Digital Campaigns - our design team crafted engaging digital creatives for multiple Lost Boys campaigns, intertwining products with dedicated themes to enhance the impact of their campaigns.
Influencer Marketing - we harnessed the power of influencer marketing to strategically cultivate growth and establish social proof within the competitive sneaker industry. As Lostboys exceeded the 200k follower benchmark, it was imperative to evolve our influencer approach to accommodate more ambitious growth KPIs.
We utilized a data-oriented approach, leveraging our custom software to extract and analyze data from the fashion influencer landscape on Instagram. We sifted through hundreds of thousands of influencers, filtering them based on engagement rates, demographic fit, and brand compatibility. This equipped Lostboys with data-driven intelligence, ready for immediate implementation in future influencer campaigns and partnerships.
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